CONCORD — The New Hampshire Insurance Department is partnering with Harvard Medical School to help New Hampshire residents find medical cost estimates.

Funded by the Donoghue Foundation, the study will develop a Google Adwords campaign that will create additional website traffic to

“This project will help us to understand whether online advertising with Google Adwords can be an effective way to drive knowledge and help patients find more affordable options,” said Ateev Mehrotra, MD, MPH, an associate professor of health care policy and medicine at Harvard Medical School and lead researcher on the study.

Harvard researchers are moving forward in partnership with New York University and Freedman HealthCare, a Boston-based consulting firm.

“NH HealthCost empowers New Hampshire residents with actionable health care cost information before they go to see a doctor or other health care provider,” said New Hampshire Insurance Commissioner John Elias. "It also allows consumers to better understand their health insurance benefits or what to do if they are uninsured.”

The Insurance Department updated the cost and quality information at based on claims incurred between July 2016 and September 2017.

The department has also seen great interest from consumers in the NH HealthCost Guide to Health Insurance and has added new content and refined the interface to make finding information even easier. A list of facilities organized by geography is now accessible on the website, allowing consumers to find local health care services with cost estimates. Early this year, the site was updated with a new feature that allows visitors to simultaneously compare the cost and quality of health care facilities. uses anonymous claims data collected from New Hampshire’s health insurers to show insured and uninsured patients’ estimated costs on more than 100 medical services and dozens of dental procedures. For more information, visit